Foundations of Digital Marketing and E-commerce
Completed by JIA YI GERALDINE TAN
June 12, 2026
12 hours (approximately)
JIA YI GERALDINE TAN's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Marketing Strategies
