Social Media Management
Completed by Jessica Paiva Santos
February 15, 2026
18 hours (approximately)
Jessica Paiva Santos's account is verified. Coursera certifies their successful completion of Social Media Management
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Category: Drive Engagement
- Category: Content Creation
- Category: Generative AI Agents
- Category: Content Marketing
- Category: Instagram
- Category: Customer Engagement
- Category: Content Scheduling
- Category: Social Media Marketing
- Category: Web Presence
- Category: Social Media
- Category: Branding
- Category: Social Media Analytics
