Marketing, Communication, and PR
Completed by ZEIRI LANTIGUA
April 27, 2026
28 hours (approximately)
ZEIRI LANTIGUA's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Campaign Management
- Category: Marketing and Public Relations
- Category: Target Audience
- Category: Integrated Marketing Communications
- Category: Storytelling
- Category: Promotions and Campaigns
- Category: Marketing Communications
- Category: Strategic Communication
- Category: User Research
- Category: Content Performance Analysis
- Category: Public Relations
- Category: Cross-Channel Marketing
