Attract and Engage Customers with Digital Marketing
Completed by Coursera Learner
February 5, 2026
14 hours (approximately)
Coursera Learner's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Persona Development
- Category: Target Audience
