Strategies for Converting and Retaining Customers Online
Completed by Kaylin Kotzee
January 5, 2025
10 hours (approximately)
Kaylin Kotzee's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Customer Retention
- Category: Conversion Funnel Analysis
- Category: Target Market
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Customer Acquisition Management
- Category: Pay Per Click Advertising
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Lead Generation
- Category: Marketing
- Category: Digital Marketing Campaigns
