Assess for Success: Marketing Analytics and Measurement
Completed by Dang Nhat Nguyen Pham
July 10, 2024
18 hours (approximately)
Dang Nhat Nguyen Pham's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Return On Investment
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Paid media
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Marketing Effectiveness
- Category: Media Strategy
- Category: Google Analytics
