Assess for Success: Marketing Analytics and Measurement
Completed by Dang Nhat Nguyen Pham
July 10, 2024
18 hours (approximately)
Dang Nhat Nguyen Pham's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Data Presentation
- Category: Campaign Management
- Category: Marketing Planning
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Media Buying
- Category: Media Planning
- Category: A/B Testing
- Category: Google Analytics
