From Likes to Leads: Interact with Customers Online
Completed by María Costa Lecaros
October 7, 2025
20 hours (approximately)
María Costa Lecaros's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Paid media
- Category: Content Scheduling
- Category: Driving engagement
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Content
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Advertising
