GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Danielle LeBlanc
January 18, 2026
2 hours (approximately)
Danielle LeBlanc's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Responsible AI
- Category: Campaign Management
- Category: Data Ethics
- Category: Google Analytics
- Category: Performance Analysis
- Category: Generative AI
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Artificial Intelligence
- Category: Customer Insights
- Category: Marketing Automation
- Category: Customer Analysis
