Marketing analytics: Know your customers
Completed by Jatin Kalra
April 12, 2022
20 hours (approximately)
Jatin Kalra's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Data Management
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Analytics
- Category: Digital Media Strategy
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Customer Insights
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
- Category: Big Data
