Data Analytics Methods for Marketing
Completed by Markus Neuhofer
November 10, 2025
12 hours (approximately)
Markus Neuhofer's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Persona Development
- Category: Marketing Channel
- Category: A/B Testing
- Category: Customer Insights
- Category: Model Evaluation
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
