Marketing analytics: Know your customers
Completed by Kandan Wen
March 7, 2025
20 hours (approximately)
Kandan Wen's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Big Data
- Category: Predictive Analytics
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Customer Insights
- Category: Data Analysis
