Assess for Success: Marketing Analytics and Measurement
Completed by Antonio García Prendes Fernández
January 24, 2024
18 hours (approximately)
Antonio García Prendes Fernández's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Google Analytics
- Category: Paid media
- Category: Return On Investment
- Category: Marketing Effectiveness
