Foundations of Digital Marketing and E-commerce
Completed by Giovanna Franchini da Silva
May 21, 2025
12 hours (approximately)
Giovanna Franchini da Silva's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Email Marketing
- Category: Performance Metric
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
