Data Analytics Methods for Marketing
Completed by Andrej Spilevoj
January 22, 2024
12 hours (approximately)
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What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
