Measure and Optimize Social Media Marketing Campaigns
Completed by Abby Keenan
January 31, 2026
12 hours (approximately)
Abby Keenan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Facebook
- Category: Return On Investment
- Category: Performance Reporting
- Category: Social Media Marketing
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Campaign Management
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Digital Marketing
