What you will learn

• Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.

• Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.

• Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.

• Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.