Measure and Optimize Social Media Marketing Campaigns
Completed by Florencia Vigil
January 14, 2026
12 hours (approximately)
Florencia Vigil's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Advertising Campaigns
- Category: Data Analysis
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Analytics
- Category: Communication
- Category: Social Media Marketing
- Category: Performance Reporting
- Category: Business Metrics
- Category: Marketing Communications
- Category: Social Media Campaigns
