Artificial Intelligence in Marketing
Completed by Lena Calafato
May 31, 2026
10 hours (approximately)
Lena Calafato's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Network Analysis
- Category: Case Studies
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Network Model
- Category: Customer Engagement
- Category: Digital Transformation
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Machine Learning Algorithms
- Category: Competitive Analysis
