Introduction to Public Relations
Completed by Shanmitha Kumar
October 7, 2025
25 hours (approximately)
Shanmitha Kumar's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Marketing and Public Relations
- Category: Communication Planning
- Category: Media and Communications
- Category: Campaign Planning
- Category: Target Audience
- Category: AI literacy
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: Strategic Communication
- Category: Content Creation
- Category: Generative AI
