Measure and Optimize Social Media Marketing Campaigns
Completed by Daria Driagleva
November 3, 2024
12 hours (approximately)
Daria Driagleva's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: A/B Testing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
