Foundations of Digital Marketing and E-commerce
Completed by Muhammad Sulthan Achmad Sukri
July 30, 2026
12 hours (approximately)
Muhammad Sulthan Achmad Sukri's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Performance marketing
- Category: Branding
- Category: Performance Metric
- Category: Search Engine Marketing
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
