How to Sell: An Overview of Fundamental Selling Techniques
Completed by Tessalia Pereira Machado
March 12, 2026
2 hours (approximately)
Tessalia Pereira Machado's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Sales
- Category: Rapport Building
- Category: Sales Strategy
- Category: Customer Relationship Building
- Category: Closing (Sales)
- Category: Customer Engagement
- Category: Sales Presentations
- Category: Sales Process
- Category: Telephone Skills
- Category: General Sales Practices
- Category: Active Listening
- Category: Selling Techniques
