Positioning: What you need for a successful Marketing Strategy
Completed by Iman ALJAMMAL
March 6, 2026
11 hours (approximately)
Iman ALJAMMAL's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Intelligence
- Category: Product Marketing
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing
- Category: Marketing Strategy and Techniques
