Market Research and Consumer Behavior
Completed by Carolina Amorim de Andrade
February 24, 2026
6 hours (approximately)
Carolina Amorim de Andrade's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Data Analysis
- Category: Surveys
- Category: Customer Insights
- Category: Data Collection
- Category: Research Methodologies
- Category: Decision Making
- Category: Marketing Strategies
- Category: Survey Creation
- Category: Customer Analysis
- Category: Research Design
- Category: Business Research
- Category: Marketing
