Positioning: What you need for a successful Marketing Strategy
Completed by Raunak Gupta
December 24, 2025
11 hours (approximately)
Raunak Gupta's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Value Propositions
- Category: Marketing
- Category: Market Trend
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Market Analysis
