Market Research Essentials for Marketing Management
Completed by Annette Miesbach
March 24, 2025
3 hours (approximately)
Annette Miesbach's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data Strategy
- Category: Market Data
- Category: Market Analysis
- Category: Data Collection
- Category: Data-Driven Decision-Making
- Category: Marketing
- Category: Data Literacy
- Category: Customer Insights
- Category: Market Research
- Category: Ideation
- Category: Quantitative Research
- Category: Business Research
