Foundations of Digital Marketing and E-commerce
Completed by Patrícia Arsénio Rodrigues Cabral
May 8, 2026
12 hours (approximately)
Patrícia Arsénio Rodrigues Cabral's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Performance marketing
- Category: Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
