Foundations of Digital Marketing and E-commerce
Completed by Forbes Yi Feng Lim
May 27, 2023
12 hours (approximately)
Forbes Yi Feng Lim's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Customer Engagement
