Assess for Success: Marketing Analytics and Measurement
Completed by CLARA FELINA MARIE LECOINTE
October 14, 2025
18 hours (approximately)
CLARA FELINA MARIE LECOINTE's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Content Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Data Presentation
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Effectiveness
