Global Impact: Cultural Psychology
Completed by Anthony McBride
August 17, 2023
11 hours (approximately)
Anthony McBride's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Branding
- Category: Cultural Diversity
- Category: Brand Management
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Intercultural Competence
- Category: Psychology
- Category: Consumer Behaviour
- Category: Brand Strategy
- Category: Marketing
