Introduction to Digital Advertising
Completed by ALFONSO FIDALGO
September 19, 2024
6 hours (approximately)
ALFONSO FIDALGO's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Scatter Plots
- Category: Paid media
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Media Buying
- Category: Digital Advertising
- Category: Conversion Funnel Analysis
- Category: Digital Media Strategy
- Category: Performance marketing
- Category: Pivot Tables And Charts
