Developing a Winning Marketing Strategy
Completed by Alexis Gonzalez
October 16, 2024
16 hours (approximately)
Alexis Gonzalez's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Product Marketing
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Strategic Marketing
