GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Catherine Botelho de Magalhaes
February 10, 2026
2 hours (approximately)
Catherine Botelho de Magalhaes's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Data Ethics
- Category: Google Analytics
- Category: Customer Insights
- Category: Responsible AI
- Category: Marketing Analytics
- Category: Artificial Intelligence
- Category: Performance Analysis
- Category: Marketing Automation
- Category: Generative AI
- Category: Customer Analysis
