Customer Value in Pricing Strategy
Completed by VISHNU VIJAYAN
January 22, 2026
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Analysis
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Customer Insights
- Category: Behavioral Economics
- Category: Market Research
- Category: Case Studies
- Category: Marketing Psychology
- Category: Global Marketing
