Assess for Success: Marketing Analytics and Measurement
Completed by MOHD KHAIRIL KAMAL MOHD NOR
July 30, 2024
18 hours (approximately)
MOHD KHAIRIL KAMAL MOHD NOR's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Data Presentation
- Category: Marketing Planning
- Category: Campaign Management
