Leverage AI in Marketing
Completed by Daria Gorina
August 23, 2026
2 hours (approximately)
Daria Gorina's account is verified. Coursera certifies their successful completion of Leverage AI in Marketing
What you will learn
Analyze AI-generated market insights using a structured evaluation framework
Apply AI tools to conduct focused market research for campaigns
Synthesize AI outputs into clear, campaign-ready strategy insights
Evaluate AI tools for marketing workflows using capability and cost criteria
Skills you will gain
- Category: Customer Insights
- Category: Campaign Planning
- Category: Data Synthesis
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: Market Research
- Category: Marketing
- Category: Marketing Operations
- Category: AI Integrations
- Category: Competitive Intelligence
- Category: Trend Analysis
- Category: Competitive Analysis
