Attract and Engage Customers with Digital Marketing
Completed by Paulina Gdaniec
January 8, 2026
14 hours (approximately)
Paulina Gdaniec's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Content Optimization
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Customer Engagement
