Attract and Engage Customers with Digital Marketing
Completed by Randall Gibbs
July 16, 2025
14 hours (approximately)
Randall Gibbs's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Online Advertising
