Digital Marketing Capstone
Completed by OURANIA THEODORAKOPOULOU
February 13, 2021
17 hours (approximately)
OURANIA THEODORAKOPOULOU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Marketing Analytics
- Category: Market Research
- Category: Online Advertising
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Email Marketing
