Digital Marketing Capstone
Completed by OURANIA THEODORAKOPOULOU
February 13, 2021
17 hours (approximately)
OURANIA THEODORAKOPOULOU's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Campaign Planning
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Search Engine Marketing
- Category: Campaign Management
