Developing a Winning Marketing Strategy
Completed by AMEERA FARHANNA BINTI ZULKIFLI
December 24, 2025
16 hours (approximately)
AMEERA FARHANNA BINTI ZULKIFLI's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Insights
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Market Analysis
- Category: Brand Management
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Marketing Strategy and Techniques
- Category: Product Planning
