Measure and Optimize Social Media Marketing Campaigns
Completed by Jessica Paiva Santos
February 16, 2026
12 hours (approximately)
Jessica Paiva Santos's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Marketing Communications
- Category: A/B Testing
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Performance Reporting
- Category: Return On Investment
- Category: Digital Marketing
