Market Research Essentials for Marketing Management
Completed by Abigail Valtierra Aguilar
February 16, 2026
3 hours (approximately)
Abigail Valtierra Aguilar's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data Strategy
- Category: Ideation
- Category: Quantitative Research
- Category: Market Data
- Category: Data-Driven Decision-Making
- Category: Data Collection
- Category: Market Analysis
- Category: Market Research
- Category: Marketing
- Category: Data Literacy
- Category: Customer Insights
- Category: Business Research
