Introduction to Digital Advertising
Completed by Marcus Orchard Lumori
March 24, 2024
7 hours (approximately)
Marcus Orchard Lumori 's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Customer Data Management
- Category: Data Ethics
- Category: Business Metrics
- Category: Campaign Management
- Category: Marketing
- Category: Augmented Reality
- Category: Data-Driven Marketing
- Category: Advertising
- Category: Digital Advertising
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Performance marketing
