Digital Marketing: Customer Engagement Strategy
Completed by Naveen Venkatesh
April 27, 2022
12 hours (approximately)
Naveen Venkatesh's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: MarTech
- Category: Content Marketing
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Loyalty Programs
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Cross-Channel Marketing
