Marketing analytics: Know your customers
Completed by JAVIER TORRES PEREA
July 26, 2024
20 hours (approximately)
JAVIER TORRES PEREA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Analysis
- Category: Analytics
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
