Digital Marketing Capstone
Completed by Riya Gohal
January 11, 2025
17 hours (approximately)
Riya Gohal's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Keyword Research
- Category: Campaign Management
- Category: Email Marketing
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
