Attract and Engage Customers with Digital Marketing
Completed by Laura Páez Cárdenas
February 25, 2026
14 hours (approximately)
Laura Páez Cárdenas's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Customer Analysis
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Target Audience
- Category: Google Ads
- Category: Search Engine Marketing
