Attract and Engage Customers with Digital Marketing
Completed by Lilian Wambui
April 8, 2026
14 hours (approximately)
Lilian Wambui's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
